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Who is Younus Fardeen?

Younus Fardeen is an organic growth marketer based in Bengaluru, India. He has been Marketing Manager at Masai School since July 2026, where he owns organic social, ORM, SEO and AEO. He grew Masai School's Instagram from 26K to 117K followers and its LinkedIn from 50K to 200K without paid follower acquisition.

ContactSee the work
Name
Younus Fardeen
Role
Organic Growth Marketer
Current position
Marketing Manager, Masai School
Based in
Bengaluru, India
Experience
4+ years
Works on
SEO, AEO, content, organic social, community and ORM
Markets
India and the UAE, with remote engagements elsewhere

I started in engineering and ended up shipping AR lenses for Snapchat while I was still a student. That taught me distribution before it taught me marketing: a thousand lenses go out, a handful travel, and the difference is rarely the craft.

Most of what I know since then came from running things long enough to see them stop working. An account grows, the format tires, the numbers flatten, and you find out whether you built a system or caught a wave. I have been on both sides of that.

What I am useful for now is the part before the content calendar. Which channel, which question, and what to stop doing.

  • Most content problems are positioning problems.
  • One viral post does not make a plan. Masai's 8M reel mattered because the next hundred posts were still good.
  • SEO cannot fix a weak offer.
  • AI search makes vague pages cost more. It does not make SEO obsolete.
  • Teams grow faster once they know which formats to repeat and which to drop.

Masai School's own accounts. No paid follower acquisition.

Instagram

26K to 117K

Followers

LinkedIn

50K to 200K

Followers

Organic reel

8M

Views

LinkedIn

3.2M

Organic views

  1. Jul 2026 to Present

    Marketing Manager, Masai School

    Own organic social, ORM, and the SEO and AEO stack. INR 20L monthly distribution budget.

  2. Mar 2023 to Jun 2026

    Associate Marketing Manager, Masai School

    Built the content engine. IG 26K to 117K. LinkedIn 50K to 200K.

  3. 2024 to 2025

    Marketing Manager, Freelance, Sparkling Sandset, Abu Dhabi

    Greenfield brand build. Ranked #1 desert camp in Abu Dhabi. Engagement closed.

  4. 2022 to 2023

    Master Opinion Leader, Under 25 x Snapchat India

    1,000+ AR lenses shipped. 280M global views. Student captain, Under 25 Summit.

Credentials

  • Meta Certified Social Media Marketing
  • Master Snapchat Opinion Leader, SOL 2023

His own accounts. Anything not listed here is not his.

  • Who is Younus Fardeen?

    Younus Fardeen is an organic growth marketer based in Bengaluru, India, and Marketing Manager at Masai School since July 2026. He works on SEO, answer engine optimisation (AEO), organic social and online reputation management, in India and the UAE.

  • What does Younus Fardeen do?

    He grows brands without paid acquisition: ranking on Google, getting cited by AI assistants, running organic social and managing reputation on Reddit, Quora, YouTube and Google. At Masai School he owns organic social, ORM, SEO and AEO, with an INR 20L monthly distribution budget.

  • What results is he known for?

    Growing Masai School's Instagram from 26K to 117K and LinkedIn from 50K to 200K without paid followers, an 8M-view organic reel, and ranking Sparkling Sandset as the #1 desert camp in Abu Dhabi with no paid spend on the ranking.

  • Where does Younus Fardeen publish?

    On this site's blog and the AEO Playbook, and as an author on the Masai School blog, where he has published 31 articles on digital marketing, AI and IIT Jodhpur programmes.

  • How do I contact Younus Fardeen?

    Through the contact page on this site, or on LinkedIn.

More on the person behind the work on the about page, and the framework he writes about in the AEO Playbook.