Hire Younus Fardeen
SEO, AEO and organic social, from someone who runs them in-house.
I am Marketing Manager at Masai School in Bengaluru, where I own organic social, ORM, SEO and AEO. I take senior in-house roles and a few freelance projects in India and the UAE.
26K to 117K
Followers
50K to 200K
Followers
Organic reel
8M
Views
3.2M
Organic views
What I work on
No fixed packages. Most work falls into one of these.
SEO
Technical fixes, content and internal links. Programmatic pages only where the data supports them.
AEO
Schema, consistent entity facts and pages that answer one question each, so ChatGPT and AI Overviews can cite you.
Organic social
Instagram, LinkedIn and short video run as repeatable formats, not one-off posts.
Content
Picking the questions buyers actually ask, then the format they will read to the end.
Positioning
One clear line about what you do and who it is for, used the same way on every channel.
I start with the business
Then the content calendar.
- Who are you trying to reach?
- What do they search for?
- Where do they find brands like yours?
- Why would they trust you?
- Where do they drop off?
What I have learned
- 01
Most content problems are positioning problems.
- 02
One viral post does not make a plan. Masai's 8M reel mattered because the next hundred posts were still good.
- 03
SEO cannot fix a weak offer.
- 04
AI search makes vague pages cost more. It does not make SEO obsolete.
- 05
Teams grow faster once they know which formats to repeat and which to drop.
Work I have done
Masai School, Instagram
26K to 117K followers. Top organic reel 8M views; average reach per post 3K to 35K.
Masai School, LinkedIn
50K to 200K followers and 3.2M organic views.
Sparkling Sandset, Abu Dhabi
Built the brand from zero. Ranked the #1 desert camp in Abu Dhabi, page one on Google, no paid spend on the ranking.
Under 25 x Snapchat India
Master Opinion Leader. 1,000+ AR lenses, 280M global views.
Good fit
- Founders who need a senior marketer before hiring a team.
- Marketing leads short of hands on SEO, AEO or organic social.
- Companies entering India or the UAE with no organic plan.
- Sites whose traffic grows but whose enquiries do not.
- Brands that want to know what ChatGPT says about them.
Probably not a fit
- You want 40 blog posts a month.
- You want SEO without explaining the business.
- Follower counts matter more to you than enquiries.
How I work
- 01
Understand
The offer, the audience and whatever data you already have.
- 02
Prioritise
Two or three problems most likely to move the number.
- 03
Build
The pages, formats or systems that test the idea.
- 04
Measure
What happened, and what changes next month.
Tell me what you are trying to grow.
Send the context and where it is stuck. I will tell you honestly if I am the right person.
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